Esteamed Coffee

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About Esteamed Coffee

Esteamed Coffee is a 501(c)(3) non-profit coffee shop and café located in Cary, NC. Their mission is to lower the unemployment rate and increase the quality of life for adults with intellectual, developmental, communication, and/or visual disabilities by creating meaningful jobs and social opportunities in a warm, supportive environment.

They envision a world where adults with disabilities have access to meaningful work and social opportunities while being respected, represented, and fully integrated into every local community.
Deliverables
Website Design
E-Commerce
SEO

About this project

The new Esteamed Coffee website represents a significant leap forward in accessibility, user experience, and backend management. We've developed an Accessibility Menu in-house, specifically designed to help visitors with disabilities easily customize their browsing experience. Users can adjust font size, saturation, apply colorblindness filters, tweak text spacing, utilize a reading mask, and select a dyslexia-friendly font, ensuring comfort and inclusivity for everyone. As part of our ongoing commitment, we'll continuously expand these accessibility options with new features.

To simplify operations and streamline content management for their staff, we've incorporated an intuitive content management system. Updating blogs, newsletters, images, and other content is now straightforward, allowing staff of any experience level to easily manage site updates. Additionally, we've automated event integration with Classy - Events posted through Classy automatically populate unique event pages on the Esteamed website, reducing manual input and keeping information consistently up-to-date.

Visually, the site underwent its first full redesign since Esteamed Coffee's opening in 2020, featuring a clean, modern aesthetic that aligns with contemporary design trends. The new E-Commerce functionality is integrated directly with their inventory management system and supplier, facilitating seamless transactions and efficient shipping.

Looking ahead, Esteamed Coffee's digital presence will further evolve with upcoming stages, including an expanded online store built directly within the Webflow platform. This store will showcase merchandise, coffee products, and local art, enhancing both the customer experience and local engagement. Furthermore, an intuitive AI-driven nutritional facts page will soon debut, easily accessible via QR codes within the shop, allowing customers to instantly access detailed nutritional information for any menu item before ordering.

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